WTA Media is a leader in faith-based film marketing and financing. Our services include product development and business operations, helping 'creatives' develop their product and drive the go-to-market strategy, including production, marketing and distribution strategies.
FOUNDER / CEO
Bill Reeves is the Founder and CEO of WTA Media. He has extensive experience in the Christian product industry since 1988 in Christian retail roles, then with Word Entertainment/Warner in distribution support for recording artists such as Amy Grant and Michael W. Smith. At Big Idea Productions, Reeves led Christian retail product licensing and distribution for the successful VeggieTales® brand and worked on the theatrical release of Jonah: A VeggieTales Movie. During his tenure at Thomas Nelson Publishers/HarperCollins, he served as Executive Producer of several children’s video properties, including Max Lucado's “Hermie & Friends”® series. As VP of Marketing for Propeller Consulting, he participated in the marketing launches of leading faith-based films such as Fireproof, Courageous, and Soul Surfer, and led the consumer products campaigns for the Kendrick Brothers’ films, including serving as the agent for the New York Times #1 best-selling book, “The Love Dare”, and many other charting books. In 2009, Reeves launched Working Title Agency, later to become WTA Media, to develop his business where he has led the marketing campaigns for such films as 90 Minutes in Heaven, The Ultimate Life, and God’s Not Dead. The agency has also steered the release of films such as Heaven is for Real, War Room, and I Can Only Imagine. He has spoken at Sundance Film Festival, Christian Worldview Film Festival, and Sunscreen Film Festival. In 2019, Reeves became the CEO of Educational Media Foundation, parent organization of the K-LOVE and Air1 radio networks, and which acquired WTA Media.
Brian Mitchell brings to WTA Media extensive entertainment industry experience beginning in 1986 in radio broadcast roles, and then record executive leadership positions at Provident/Sony and Capitol/Universal, including General Manager of Essential Records, launching artists such as Jars of Clay and Third Day. While at Thomas Nelson Publishers/HarperCollins as Vice President of Marketing, he led multiple book imprints to 14 New York Times bestselling books from authors such as William J. Bennett, Michael Savage and Bill Cosby. Mitchell served at Big Idea Entertainment/DreamWorks Animation as Vice President of Marketing and Licensing for the VeggieTales® brand before joining WTA Media in 2013. In his current role as President, he develops business strategies and plans for the company, while also leading the literary and consumer products licensing initiatives, including some of the top grossing faith-based films such as God’s Not Dead, War Room, I Can Only Imagine, and Overcomer. In addition, Mitchell contributes his marketing expertise to theatrical, home video, and digital distribution campaigns.
VP of DEVELOPMENT and DISTRIBUTION SERVICES
Dave Mechem has more than 30 years of experience in home entertainment sales and retail marketing and has held key positions with Sony Pictures, Universal Studios and Turner Broadcasting. He has worked with key retail accounts across all channels from mass, club, grocery, e-commerce, rental, distribution, and Christian retail. Mechem led the home entertainment sales and promotion of AFFIRM Films/Sony titles into retail markets for To Save A Life, Soul Surfer, Courageous, Heaven Is For Real, and Moms' Night Out, among others. Since joining WTA Media, he has consulted with Universal Pictures Home Entertainment and Pure Flix on releases including God's Not Dead, Unbroken, Woodlawn, Priceless, Won’t You Be My Neighbor?, and many more. Mechem is an Executive Producer on the theatrical release of Unbroken: Path To Redemption. In his current role, he also develops new project partnerships for theatrical release films and home entertainment releases through producer and studio relationships.
SENIOR MARKETING DIRECTOR
Jen Roberts brings to WTA Media more than 18 years of entertainment marketing experience with such companies as NBC Universal, Paramount, Disney, and Starz. She has extensive experience across all aspects of marketing in the theatrical, digital and packaged goods spaces. Most recently, she served as SVP Marketing at Anchor Bay Entertainment and was instrumental in leading the marketing and execution of both tent-pole and indie films, including marketing for Academy Award-winning and nominated films such as, The King’s Speech and Silver Linings Playbook. As Senior Marketing Director, Roberts continues to drive successful marketing campaigns for films such as Forever My Girl and The Miracle Season, and led key initiatives for Biggest Little Farm, Apollo 11 and Run The Race.
SENIOR MARKETING DIRECTOR
Adam Hastings has a decade of entertainment industry experience in both film and music, guiding the marketing campaigns and consulting for brands such as the God’s Not Dead franchise and top Christian recording artist, Newsboys. While at Pure Flix Entertainment, he served as Vice President of Theatrical Marketing and led campaigns for films such as Do You Believe?, Woodlawn, and God’s Not Dead 2. Hastings worked as an independent marketing consultant alongside WTA Media on several projects, including co-leading the theatrical campaign for the Tim Tebow executive produced film, Run the Race, before joining the team as Senior Marketing Director in 2019. In his role, Hastings continues to lead theatrical marketing campaigns and assist in home entertainment marketing initiatives.
Laura Beth Winchester has previously led project management, social media marketing and client relations in the service sector, now bringing organizational skills to the WTA team. Additionally, she has managed and curated countless projects including large-scale corporate and university events at her alma mater, Trevecca Nazarene University. Joining WTA Media in 2019 as Marketing Specialist, Winchester works in support of the executive team, helping execute marketing and strategic plans for film campaigns such as the critically acclaimed, Emanuel, and other projects.
Krystal Gorte has formerly held the role of Assistant Marketing Director for Five & Two Pictures, where she coordinated advertising placements and managed relationships with influential leaders for endorsements and promotions. Gorte worked for Dun & Bradstreet for nearly thirteen years in sales and sales management roles. Additionally, she has worked as a freelance marketing consultant and managed group sales for theatrical events. In 2016, Gorte joined WTA Media and continues to offer marketing support, office management, and administrative assistance to the President and key executives on the team.
Anita Williams has more than 30 years of organizational and administrative expertise in the entertainment industry, beginning at Integrity Music, where she managed the production schedule and live recording events for recording artists such as Don Moen, Marty Nystrom, and Paul Baloche. During her tenure at Word Entertainment/Warner Music Group, Anita assisted the Executive Vice President of Distribution and organized sales events for the distribution team surrounding the album releases of top-selling artists such as Amy Grant, Randy Travis, Point of Grace, MercyMe and others. Anita joined as Finance Specialist at WTA Media in 2012, coordinating the company's accounting, royalty administration, and business affairs processes.