The WTA Group is a leader in faith-based film marketing and financing. Our services include product development and business operations, helping 'creatives' develop their product and drive the go-to-market strategy, including production, marketing and distribution strategies.
Bill Reeves is the Founder of The WTA Group. He has extensive experience in the Christian product industry since 1988 in Christian retail roles, then with Word Entertainment/Warner in distribution support for recording artists such as Amy Grant and Michael W. Smith. At Big Idea Productions, Bill led Christian retail product licensing and distribution for the successful VeggieTales® brand and worked on the theatrical release of Jonah: A VeggieTales Movie. During his tenure at Thomas Nelson Publishers/HarperCollins he served as Executive Producer of several children’s video properties, including Max Lucado's “Hermie & Friends”® series. As VP of Marketing for Propeller Consulting, he participated in the marketing launches of leading faith-based films such as, Fireproof, Courageous and Soul Surfer and led the consumer products campaigns for the Kendrick Brothers’ films, including serving as the agent for the New York Times #1 best-selling book, The Love Dare, and many other charting books. In 2009, Bill launched The WTA Group to develop his business where he has led the marketing campaigns for such films as 90 Minutes in Heaven, The Ultimate Life, and God’s Not Dead and the agency has steered the release of films such as Heaven is for Real, War Room & I Can Only Imagine. Bill has spoken at Sundance Film Festival, Christian Worldview Film Festival, & Sunscreen Film Festival, along with being interviewed by the LA Times, and is the CEO of Educational Media Foundation (EMF).
Chief Operating Officer
Brian Mitchell brings to The WTA Group extensive entertainment industry experience beginning in 1986 in radio broadcast roles, and then record executive leadership positions at Provident/Sony and Capitol/Universal, including General Manager of Essential Records, launching artists such as Jars of Clay and Third Day. While at Thomas Nelson Publishers/HarperCollins as Vice President of Marketing, he led multiple book imprints to 14 New York Times bestselling books from authors such as William J. Bennett, Michael Savage and Bill Cosby. Mitchell served at Big Idea Entertainment/DreamWorks Animation as Vice President of Marketing and Licensing for the VeggieTales® brand before joining The WTA Group in 2013. In his current role as Chief Operating Officer, he develops business strategies and plans while also leading the literary and consumer products licensing initiatives for some of the top grossing faith-based films including, the God’s Not Dead franchise and War Room. In addition, Mitchell contributes his marketing expertise to theatrical, home video, and digital distribution campaigns.
Partner / Owner
Erik Weir is Partner at The WTA Group and is currently Founder, President and CEO of WCM Global Wealth which seeks to deliver the highest quality advice and money management for high net worth investors. Erik joined Merrill Lynch in 1989, followed by his role at Donaldson, Lufkin and Jenrette as a Senior Vice President providing money management services to various founders of technology companies. He opened Weir Capital Management, LLC in 1999, developing a global client base for financial solutions, twice named one of the 25 fastest growing companies in South Carolina by the state’s Chamber of Commerce before launching WCM Global Wealth in 2011.
SVP of WW Marketing and Distribution
Lisa M. Jean brings a broad range of skills and expertise to the WTA Group. She is an experienced entertainment branding, marketing and distribution executive with strong track records at both Universal and Sony Pictures. She was instrumental in launching AFFIRM FILMS, a faith-based film label leading to theatrical successes with Soul Surfer, Courageous and Fireproof. In the independent film world, she helped drive the successful U.S. and international marketing campaigns for hit films such as God’s Not Dead, God's Not Dead 2, Do You Believe? and Woodlawn. She is also a Co-Producer on An Interview With God.
VP of Distribution Services
Dave Mechem has more than 30 years experience in home entertainment sales and retail marketing and has held key positions with Sony Pictures, Universal Studios and Turner Broadcasting. He has worked with key retail accounts across all channels from mass, club, grocery, e-commerce, rental, distribution and Christian retail. Dave led the home entertainment sales and promotion of AFFIRM Films titles into retail markets for To Save A Life, Soul Surfer, Courageous, Heaven Is For Real and Moms' Night Out among others. Since joining The WTA Group, he has consulted with Universal Pictures Home Entertainment and Pure Flix on over 20 releases including God's Not Dead, Do You Believe?, Unbroken, Woodlawn & Priceless. Dave is also one of the Executive Producers on the theatrical release of Unbroken: Path To Redemption.
Sr. Director of Marketing
Jen Roberts brings to the WTA Group more than 17 years of entertainment marketing experience with such companies as NBC Universal, Paramount, Disney, and Starz. She has extensive experience across all aspects of marketing in the theatrical, digital and packaged goods spaces. Most recently, she served as SVP Marketing at Anchor Bay Entertainment and was instrumental in the marketing and execution of both tent-pole and indie films, including leading marketing for Academy Award-winning and nominated films. As Marketing Director at WTA, Jen will continue to drive the successful marketing campaigns for hit films as she has with Forever My Girl, The Miracle Season and God’s Not Dead: A Light in the Darkness.
Sr. Director of Marketing
Adam Hastings has nearly a decade of entertainment industry experience in both film and music, guiding the marketing campaigns and consulting for brands such as the God’s Not Dead franchise and top Christian artist, Newsboys. Beginning his experience at Pure Flix Entertainment, he served in a variety of capacities during his tenure, ultimately in the role of Vice President of Theatrical Marketing. He led campaigns for films such as Do You Believe?, Woodlawn and God’s Not Dead 2. Hastings worked as an independent marketing consultant alongside The WTA Group on several projects including co-leading the theatrical campaign for the Tim Tebow executive produced film, Run the Race before joining the team as Director of Marketing in 2019. In his role, Hastings continues to lead theatrical marketing campaigns, assist in home entertainment marketing and guide recording artists brand initiatives.
Laura Beth Winchester joined the WTA Group in 2019. Previously leading project management, social media marketing and client relations in the service sector, she brings organizational skills to the team. Additionally, she has managed and curated countless projects including large-scale corporate and university events at her alma mater, Trevecca Nazarene University. As Marketing Manager, Laura Beth works in support of our executive team, helping execute marketing and strategic plans, along with various other projects.
Krystal Gorte joined the WTA group in 2016. Formerly an Assistant Marketing Director for Five & Two Pictures, she coordinated advertising placements and managed relationships with influential leaders for endorsements and promotions. She worked for Dun & Bradstreet for nearly thirteen years in sales and sales management roles. Additionally, Krystal has worked as a freelance marketing consultant and managed group sales for theatrical events.
Anita Williams has more than 25 years of organizational and administrative expertise in the entertainment industry, which began at Integrity Music, where she managed the production schedule and live recording events for artists such as Don Moen, Marty Nystrom, and Paul Baloche. During her tenure at Word Entertainment/Warner Music Group, Anita assisted the Executive Vice President of Distribution and organized sales events for the distribution team surrounding the album releases of top-selling artists such as Amy Grant, Randy Travis, Point of Grace, MercyMe and others. Anita joined as Administrative Assistant at The WTA Group in 2012, coordinating the company's accounting, royalty administration, and business affairs processes.
Jim McBride joined the staff of Sherwood Baptist Church in 2000 and has served as the executive pastor overseeing operations, church staff, finances and Men’s Ministry since 2003. He is an executive producer of the films released by Sherwood Pictures, including Courageous, Fireproof, Facing the Giants, and Flywheel. Jim has also worked for Coca-Cola fifteen years and served in the U. S. Marine Corps for six years. Jim and his wife, Sheila, have been married for 28 years. Jim is a valuable partner of the WTA Group with the Kendrick Brothers films and products in addition to other clients and projects.